Sunday 3 June 2007

The first steps.

With any new idea you first need to see if it is actually a worthwhile venture. Whilst you may think it is the best idea since sliced bread, the reality may be that it is not worth bringing it to the market place.

I'm not saying you should "chuck in the towel" right away, but it is important to be realistic about things.

Like any business venture, you need to factor in things such as costs involved, credibility of the product, a need for the product etc.

The fact that my clients were requesting such a product, and my preliminary research in finding such a product proved fruitless, I knew it was something worth pursuing.

So where to now? How about writing a business plan?

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