Sometimes the best ideas come about by chance. Other times, they come about by a need to fulfil a gap in the marketplace.
The idea for my GripSox(TM) product essentially came about because my existing clientele called for them, perhaps even without thinking that I would be able to fulfil their need. As a result of them slipping whilst performing their pilates exercises, there did seem to be an apparent need for such a product.
Whilst I was aware of the presence of little baby socks with grip soles, the question was, how can I take a similar existing product and market it in a way that would attract a whole new marketplace?
Afterall, many entrepreneurs are not inventors, rather, they take an existing product and launch it into a totally new marketplace.
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