Sometimes the best ideas come about by chance. Other times, they come about by a need to fulfil a gap in the marketplace.
The idea for my GripSox(TM) product essentially came about because my existing clientele called for them, perhaps even without thinking that I would be able to fulfil their need. As a result of them slipping whilst performing their pilates exercises, there did seem to be an apparent need for such a product.
Whilst I was aware of the presence of little baby socks with grip soles, the question was, how can I take a similar existing product and market it in a way that would attract a whole new marketplace?
Afterall, many entrepreneurs are not inventors, rather, they take an existing product and launch it into a totally new marketplace.
Thursday 31 May 2007
Tuesday 29 May 2007
I have an idea! What next?
Most of us at one time or another have had a "light bulb" moment and come up with an idea they think is going to be the NEXT BIG THING!
From the person who first decided that it might be a good idea to slice bread, to that other clever person who thought it might be worthwhile putting a bit of plastic at the end of their shoelace. And my personal favourite- the guy (must have been a guy) who was too lazy to get up off the couch and change the channels on his television that he invented the remote control. Who'd have thought that such simple ideas could make someone famous (and rich) one day?
The difference between most people and these three brainiacs I just mentioned is that they acted upon their idea. I'm always speaking with people who tell me of their next big "whizz bang" idea- the only problem being that they are either too lazy to work on it becoming a reality, or for some reason they (or someone else) talks them out of pursuing their dream.
Imagine that poor guy having to get up every time he flicked through the thousands of pay TV channels every day!
Whilst it is important not to jump in too hastily to the first thought that enters your mind,
procrastination can be as equally destructive to someone wanting to develop their "light bulb" idea.
Over the next few blogs, I will endeavour to give you a few tips on how I developed my GripSox(TM) idea and brought it to an international market.
What big idea do you have, and more importantly, what are you going to do about it?
From the person who first decided that it might be a good idea to slice bread, to that other clever person who thought it might be worthwhile putting a bit of plastic at the end of their shoelace. And my personal favourite- the guy (must have been a guy) who was too lazy to get up off the couch and change the channels on his television that he invented the remote control. Who'd have thought that such simple ideas could make someone famous (and rich) one day?
The difference between most people and these three brainiacs I just mentioned is that they acted upon their idea. I'm always speaking with people who tell me of their next big "whizz bang" idea- the only problem being that they are either too lazy to work on it becoming a reality, or for some reason they (or someone else) talks them out of pursuing their dream.
Imagine that poor guy having to get up every time he flicked through the thousands of pay TV channels every day!
Whilst it is important not to jump in too hastily to the first thought that enters your mind,
procrastination can be as equally destructive to someone wanting to develop their "light bulb" idea.
Over the next few blogs, I will endeavour to give you a few tips on how I developed my GripSox(TM) idea and brought it to an international market.
What big idea do you have, and more importantly, what are you going to do about it?
Sunday 27 May 2007
What is an Entrepreneur?
Everywhere I read there seems to be different definitions of an entrepreneur. Some describe them as inventors, others describe them as successful business people. I am interested to hear what you think defines an entrepreneur. What are the particular qualities, charateristics, skills etc. that differentiate one entrepreneur from another?
My new blog is aimed at educating people how to think, act and work towards developing their own unique entrepreneurial flare.
I can't remember any subjects at school that ever taught you how to be an entrepreneur. Maybe it's time to develop these skills in our youth from an earlier age.
The world needs more entrepreneurs to turn their ideas into a reality.
Let me know your thoughts.
My new blog is aimed at educating people how to think, act and work towards developing their own unique entrepreneurial flare.
I can't remember any subjects at school that ever taught you how to be an entrepreneur. Maybe it's time to develop these skills in our youth from an earlier age.
The world needs more entrepreneurs to turn their ideas into a reality.
Let me know your thoughts.
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